Work

Centre Pompidou

Spring 2021, Museum Rebrand

The Centre Pompidou - Paris, France. This new identity is as adaptive and inventive as the Centre Pompidou's content and architecture. The customized logotype is inspired by the angles of the Pompidou's famous exterior escalators and the rectangular letterforms allow the letters to be easily stacked in different ways, just as the interior of the museum is easily rearrangeable depending on the content.