Roots magazine

  • Insert mission or purpose here

about The brand

roots magazine

Kasama is a small batch rum company founded by Alexandra Dorda. It is meant to be a carefree, optimistic, good-vibe island rum that embraces Dorda’s Filipino heritage.

mission

Kasama’s label struggles to set itself apart from its competitors and fully embrace its Filipino roots.

human experience

Inspiration

Since this rum is sourced from the finest Philippine noble cane, we looked to Bacolod City for inspiration, the Philippine sugar cane capital. The brand name ‘Kasama’ was also a point of inspiration for research.

compliments + contrasts

Strategy

Bacolod City is known for its annual festival “MassKara” meaning “many faces”. A celebration that aims to bring joy to the community. This is how the idea of “The Companion Spirit” came to be.

moodboard

To fully immerse in the idea of “The Companion Spirit,” the design for the new ‘Kasama’ packaging pulls from elements of the MassKara festival that takes place in Bacolod City. The festival is known for its array of colorful costumes and electric parade at night.

brand solutions

  1. Icon inspired by the masks seen at the MassKara festival

  2. Typography symbolic of the various members of the community

  3. Colors pull from the bright bold costumes

  4. Photography designed with brand values in mind

Applications

  1. Focus on “MassKara”

  2. Duotone bottle emphasizes the idea of “many faces” & the night/day aspect of the festival

  3. Inspiration from costume

more work:

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.