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Brand a fictional company inspired by you and your partner’s shared interests.
Partner: Jake Winkle
OBI Records
about The brand
About obi records
My partner and I came up with the idea for OBI Records + Venue through our shared interest in R&B music. The result is a brand that highlights current or up-and-coming R&B musicians in a curated shop/intimate venue space.
Competitors
Competitor chart
Compared to its competitors, OBI Records has a more fluid business model that allows for collaboration. The shop also specifically curates RnB records which makes the brand more niche than our competitors who feature a general selection of genres.
japanese obi ribbons (records + dress)
Inspiration
We were inspired by Japanese vinyl pressings which are known for their excellent quality.
That led us to discover Japanese obi-strips. Some collectors appreciate obi-strips because they make a record look more authentic.
It also happens to be a ribbon-like sash used in traditional Japanese Kimonos.
a gift to the community
Strategy
We believe that the present is a gift.
Every moment spent listening to music is time well-spent.
It has the power to move people physically and emotionally. Music can calm, relax, and bring happiness or joy. For many, it is an escape.
style Guide
process
After 3 months of endless meetings, brainstorming, sketching, critique, and execution - my partner and I created a brand system for OBI Records. In this style guide we showcase brand foundations, the elements of the brand’s visual system, and applications.
